Joel Makower commercializes greenbiz.com:
The green info market matures. "I've just launched a for-profit media company, Greener World Media, which has taken over publishing of GreenBiz.com, et al, from their nonprofit home, the esteemed National Environmental Education & Training Foundation, where the sites had lived happily for the past five years.
Why a for-profit? In 1998-99, when the idea for GreenBiz.com was germinating, there was no business model for giving away information on the Internet. That clearly didn't stop a lot of people, but it stopped me. So, I created "the resource center on business, the environment, and the bottom line," as we dubbed ourselves, as a not-for-profit resource, relying on grants, sponsorships, and the kindness of strangers.
That model worked for a while, but it wasn't sustainable. (There's precious little philanthropic money available, at least in the green world, for a nonprofit organization whose prime mission is to serve the needs of business.) And things have changed: There is a business model now for online information services, based on advertising, sponsorship, and other revenue sources. And the world of green and sustainable business has exploded, with plenty of new products, services, and company initiatives to be promoted." This is good news. In my 2001-2 Stanford Digital Vision fellowship, I concluded that information sources for sustainable energy were needed, and were on their way thanks to tech advances in blogging and the natural growth of the community. In the last 2 years, I've trimmed my own blogging in the topic area as others have other voices and services have grown. Now it seems to be completely mainstream. 12:07:01 AM