Wired 13.01: The BitTorrent Effect: Nice intro to the software and its effects. "One example of how the world has already changed: Gary Lerhaupt, a graduate student in computer science at Stanford, became fascinated with Outfoxed, the documentary critical of Fox News, and thought more people should see it. So he convinced the film's producer to let him put a chunk of it on his Web site for free, as a 500-Mbyte torrent. Within two months, nearly 1,500 people downloaded it. That's almost 750 gigs of traffic, a heck of a wallop. But to get the ball rolling, Lerhaupt's site needed to serve up only 5 gigs. After that, the peers took over and hosted it themselves. His bill for that bandwidth? $4. There are drinks at Starbucks that cost more. "It's amazing - I'm a movie distributor," he says. "If I had my own content, I'd be a TV station." [Update: It just passed 1 TB.] ..
[In] November Jon Stewart made a now-famous appearance on CNN's Crossfire. Stewart attacked the hosts, Paul Begala and Tucker Carlson, calling them political puppets. .. Delighted fans immediately ripped the segment and posted it online as a torrent. Word of Stewart's smackdown spread rapidly through the blogs, and within a day at least 4,000 servers were hosting the clip. One host reported having, at any given time, more than a hundred peers swapping and downloading the file. No one knows exactly how many people got the clip through BitTorrent, but this kind of traffic on the very first day suggests a number in the hundreds of thousands - and probably much higher. Another 2.3 million people streamed it from iFilm.com over the next few weeks. By contrast, CNN's audience for Crossfire was only 867,000. Three times as many people saw Stewart's appearance online as on CNN itself..
"Blogs reduced the newspaper to the post. In TV, it'll go from the network to the show," [and for that matter, MP3 reduced the album to the song]
The P2P technology company Kontiki produces software that, like BitTorrent, creates hyperefficient downloads; its applications also work with Microsoft's digital rights management software to keep content out of pirate hands. The BBC used Kontiki's systems last summer to send TV shows to 1,000 households. And America Online now uses Kontiki's apps to circulate Moviefone trailers. In fact, when users download a trailer, they also download a plug-in that begins swapping the file with others. It's so successful that when you watch a trailer on Moviefone, 80 percent of the time it's being delivered to you by other users in the network. Millions of AOL users have already participated in peercasting - without knowing it."