For PG&E customers, it pays to virtualize:
A major California utility creates an incentive for saving energy through server consolodation with virtualization. "They said the company had recently approved a three-year, $950 million plan whereby PG&E will reimburse 50% of the costs of a server consolidation project, including software, hardware and consulting, up to a maximum of $4 million per customer.
"We will calculate the energy consumed by existing servers and subtract the difference in the energy consumed by the new servers," said Randall Cole, senior project manager for PG&E's Customer Energy Efficiency program. "Then we'll pay 8 cents for every kWh saved over the first year of the server virtualization implementation." Electricity rates for PG&E's non-residential customers currently stand at 12 cents to 15 cents per kWh. ..
What's in this incentive plan for PG&E? The motives are fairly obvious: "We don't want to build any more power plants," said Bramfitt. At the same time, "regulators have told us loud and clear that we need to meet certain energy efficiency goals," he said. "We want customers to save energy, and we will pay them to do so." ..
"Virtualization isn't mainstream yet, and once it ramps up, I'm not going to incent it anymore," Bramfitt said. "But, in the meantime, I'm going to do whatever I can to light a fire under peoples' butts."" Nice to see a coincidence between my interests in energy efficiency and my main work in computers. And I wish I knew more about how the electric utilities are regulated in California, so they make money with this program, compared to other states where they do not. 10:25:11 PM