What Strategists Can Learn from Sartre: Echoes of the Forum, from a GBN founder. "Five Principles of Existential Strategy:

1. Finitude. You can’t be all things to all people. If you’re not saying “no” to some possibilities, then you’re not acting strategically.
2. Being-Toward-Death. No one is too big to fail, to die, to go bankrupt. Gliding on momentum can lead to a crash.
3. Care. Define your interests more precisely than ROI or return to shareholders. If you don’t know where you stand, you’ll fall for anything.
4. Thrownness. You have a past; you have experiences and core competencies. Know them, use them, and don’t forget them.
5. Authenticity. Don’t be bound by your past. Feel free to reinvent yourself and your company for an uncertain future. "

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