Updated: 5/16/2006; 10:19:15 AM.

Ken Novak's Weblog
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daily link  Wednesday, July 24, 2002


Uncle Sam Wants You to Play This Game: "The military's newest promotional campaign is not even televised; it is America's Army, a free computer game produced by the military and aimed at winning the hearts and minds of tech-minded teenagers."  The army averages $15,000 in recruiting costs per soldier; If the game draws 300 to 400 recruits in the next year, it will pay for itself.

  4:29:19 PM  permalink  

 

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Last update: 5/16/2006; 10:19:15 AM.